I have to be honest, I'd never heard of Ranchero camera bags before. They're not really bags, so much as briefcases for a camera. The sides are rigid and stiff, and would not squish easily. The leather is soft and velvety and the inside is lined with pine tree green felt. How retro! I love it!
I love to design packaging. This is for my photo necklaces, which I make by hand. The little photographs are mounted permanently to birchwood. When I started to think about packaging, I liked the idea that they were mounted to wood and how to make that fact come across in the packaging without having to use a bunch of words to describe it, hence the photograph of the wood stack cross-section as the background. With the topper, again I didn't want a lot of words for customers to read. I went with a yellow-green like that of a leaf on a tree, and rounded the corners to give it a more organic feel. They are easy to assemble and will keep the necklaces clean when on display at artshows or brick and mortar shops.
